Starting a blog dedicated to your insurance business is a great way to attract and keep customers. In fact, 85% of small businesses that use blogging as part of their marketing strategy report positive results from the practice of regularly creating and sharing content through this type of platform. When time and energy are limited, keeping up with the blogging practice yields more results than most other marketing efforts.Start an Insurance BlogAnother obvious benefit of learning how to start an insurance blog is the opportunity to add value to your customers' lives beyond your normal activities. For example, creating content specific to your target neighborhood shows that you are active in the community and can be their go-to source for all things local. This also helps establish your business as a trusted thought leader.Getting started can be daunting but we've narrowed down the process to five easy-to-implement steps that will help you learn how to start an insurance blog today.Step 1: Set up your blogIf you already have a website for your business, go ahead and add a blog through your web host or designer. If not, follow the instructions below.Choose a web host.A web host is a platform that allows you to create, store and view your website on the Internet. Some web hosts offer domain name services to help you purchase a unique website address on your page so people can find you through Google or a direct link.Some specialty web hosts also offer the ability to build and design your website from their easy-to-use platform. Some popular web hosts include Squarespace and WordPress. Choose the one that feels right for you and you will be well on your way to learning how to start an insurance blog.Buy a domain name and connect.There are web hosts that allow you to purchase domain names through them. Other web hosts require that you connect a domain name purchased elsewhere. Regardless, each company should provide clear instructions on how to complete their unique process for connecting a domain name.When buying a domain name, it is important that you choose one that best represents your business because you will be stuck with it for a long time. Your best bet is to make it clear and easy to remember.Choose a blog platform.If you choose a web host that doesn't already offer website creation on their platform, you'll need to choose one and connect it to your website. Consider features like advanced post scheduling and drag-and-drop tools when deciding where and how to start an insurance blog. The easier it is for you to use, the more helpful it will be.Choose a theme or design.Make sure you stick to your brand colors and established logos. Keep your design clean and easy to navigate. You will have the option to either choose a premade theme or code your own from scratch. As long as you choose one that works and you and your audience love using it.Step 2: Organize what to writeNext, you'll want to choose your topics. Return to your calendar for inspiration on how to start an insurance blog. What national holidays are coming up? Mark it down. Are there new properties coming on the market soon that you know your audience will love? What about upcoming legislative changes that could affect how your customers shop for or apply for bank loans? Note all these down and put them in your calendar. These dates will be sources of inspiration for the content you create in the weeks or days leading up to the event.How to start an insurance blogYour calendar has already started working for you as you continue to learn how to start an insurance blog!Once you've scheduled these holidays and events, it's time to fill in the remaining blanks with content ideas. Here are several ways to think about quality topics:Consider your most frequently asked questions. Write a blog post answering each one.Keep a notebook with you and jot down ideas when you're on the go. Your best source of inspiration will come from your customers. Be sure to capture these ideas while you have them. You'll save time this way because your ideas are waiting for you when you're ready to sit down and write.Try a little self-reflection. What inspired you to start a blog in the first place? Find topics that reflect those goals.Find other insurance blogs you like. Use it for inspiration. Can you write about similar topics, but with your own specialty on the topic?Step 3: Create a content calendarOnce you've found your web host, domain, and some topics to write about, it's time to plan when you'll write. When you start an insurance blog it is important to consider how you organize your content. There are many different ways to create a regular blog scheduleThere are ways but the most popular and effective method is the calendar.Popular content calendar tools include Google Docs, CoSchedule, and Airtable. These sites allow you to take notes, sort by ideas, deadlines, draft posts and save all your work in one place.You will also need to determine how much time you can realistically dedicate to writing for your blog. Keeping a consistent blog schedule is key. Whether you post once a day or once a month, make sure you choose a cycle that works for you.If you have the time, HubSpot suggests writing 16 or more blog posts per month. Companies that followed this schedule saw a 4.5x increase in leads compared to those that were limited to just 4 per month.Step 4: Write top-notch contentNow that you know what to write about, you need to learn how to write a post that grabs attention and inspires action. If you're just learning how to start an insurance blog, here's an easy method for writing killer blog posts. Include each of the followingCatchy title. Keep it to 10 words or less if possible.A clear main idea/takeaway for each post.Make it skimmable by using bold headlines and bullet points when appropriate.Write the same way a client would talk to you. Your unique voice will help you stand out.Limit yourself to a clear call to action at the end of each post. Make sure it is relevant to the topic you discussed and provides added value to the reader's experience.Be consistent with your average word count. Anywhere from 500-1,000 words per post is a great place to start.How to start an insurance blogStep 5: Learn as you goWhen learning how to start an insurance blog, it's important that you also take some time to reflect on your early experiences. After you've published about 50 blog posts, take a look at your social media share numbers and any information you may have from Google Analytics.Try this simple two-part exercise:List your most popular articles. See what they have in common. What topics or themes get the most likes or traffic? Can you replicate this success in the future?Create another list of your least popular posts. What can you learn from this? Eliminate what doesn't work and double down on what does.source by : outboundengine.com only information pupus.
